At this stage, you should already have created an event hashtag, and should already be using it in your social posts. The event is at its hottest when it’s first launched and all the details are fresh and new. If you’re looking to fill a few last-minute places or get the word out in an impactful way, then influencers could be your best shot. The day-to-day event marketing period is the best time to invest in paid advertising. 13 Tips on Building an Event marketing strategy. This can be a 1-to-10 scale asking questions, such as: 1. Getting on social media early is an important way to create momentum for your event promotion, building a community and spreading the mission that you’ve written about in your blog post (which you can link back to in your posts). Telling the human story is a universal strategy of mainstream press, so play to that if you can. Event 360 provides great tips on Communicating with Participants Before, During and After the Event in this blog post by Sarah Coniglio and Patrick Riley. Hearing from you regularly keeps your event and brand top of mind. With the official launch of your event, and the event page being live, now’s a great time to tell the world (and particularly your audience) about the detailed programme, key features and any other key selling points you’ve had under wraps until now.Â. Send targeted invitations to your customers and prospects by Instead, focus on one of two unique, newsworthy angles. Who are the headline bands, keynote speakers, celebrity chefs, etc. Here are the reasons why a post event evaluation is important: To know if the event achieved its aforedetermined measureable goals; To ensure the event met the expectations of … “I wanted to update you on [event] as in light of the current outbreak; I’ll be postponing it until [date] and look forward to seeing you then. Multi-channel communication is best. Think about what would make someone chuckle or take a second glance if they saw your event in their Facebook newsfeed. 4. Highlight key achievements 3. Don’t ask long, complex questions. Whether five or 500 people attended, your post-event emails must be consistent each time. If you go down this route, you can also offer a super-early bird incentive to those who pre-register, helping you to capture even more early interest. Include important stats in your post that are relevant to the community attending the event, e.g. Related Articles. It’s a win-win-win and you might find people start following you or subscribing to your newsletter just to get wind of the latest offer first. It’s basically your normal communication strategy with a little bit of extra love thrown in during the days and weeks following the event. If you are uncomfortable or unable to attend for any reason, I completely understand, please let me know either way by [date]. Do they have any questions? © 2021 Eventbrite. This will probably be in the form of another volley of blogs, social media updates and email blasts. If your event was educational in any way, for example a conference, then the 4th week is a great time to release a post-event report detailing the key trends and findings from the event. Here is a sample plan for ensuring you thank ALL donors- no matter how small the gift- in a timely manner post-event (and do so without stressing yourself out). 2. Maybe, but you’ll find life much easier if you have a large, engaged and growing community to support you. A very simple key that is seldom used in the event marketing to make sure your registrants come to the next event is a “thank you email” after the event. Announce a super early bird rate to get pre-event bookings in, even if nothing else is confirmed other than the date, venue and maybe your headline act / keynote speaker. If you also recorded any of the event – speaker sessions at a conference, acts at a music festival – then you can again use these to draw your community back to the event (and show those who didn’t make it what they missed out on). If you created your own survey form using an outside tool like Google Forms, you can also use the "Emails to Attendees" feature to send the survey link to attendees. Along with your text about what you found most useful about the event, include photos and video or audio recordings, preferably embedded in the post. With the initial excitement of the event launch behind you, it’s time to knuckle down and find ways to keep the momentum going. Valuable content without backbreaking work = smart communication! You know you want to use social media, email, and word of mouth to drive your ticket sales, but the best communication plans follow a timeline and a logical sequence — each promotion reinforcing the last. If it’s a consumer event, you can tell people who is coming from their friendship group. Your second blog post should focus on the benefits of attending your event. You want to direct potential attendees and previous attendees into the “awareness” stage of your marketing funnel so that you can inform and advise them as they make the journey towards buying a ticket. The post-event flow has faded and you’re probably a while away from having some big announcements about your next event. Post-Event Survey Pro Tips. A strong community and growing event will be sure to follow. So in this plan, we’re going to start at week 1. How satisfied were you with the event? Did they like the venue? Event management agencies love talking about pre-event engagement tactics and on-site production strategies, but the post-event landscape is where the real magic happens. Too many organisers forget they can create an event page and push it live to capture early interest, even if all of the details aren’t yet finalised. You could always use an app like Storify to pull everything together into a nicely presented narrative. All Rights Reserved. #3: Attendee thank-you email and post-event wrap-up One of the most underrated attendee emails is the thank-you message. And they’re essentially marketing and sales plans. Conducting a post event evaluation is a must after every event. Once your event has finished, you can scroll back to the top of this post and start again! It’s not uncommon to have more than one of these events. You’ve now arrived at one of the toughest stages of event marketing. Some big announcements you might want to include are: The next stage in your event communication plan moves you into promotion and marketing territory, as you start to gear up for ticket sales, but the event page isn’t quite live yet. Ask participants to rate the date, location, speakers, vendors, and catering of the event. Blogging on your site is important, but you need to reach new audiences beyond your website visitors find new attendees. Also, you can … Secondly, it will help you achieve post-event engagement with your audience. 1. Are you (or anyone involved in the event) an interesting story? You can turn all of these options on and off at will. Event email example #4: The event follow-up: Marketing United. The ‘who you’ll meet’ email and blog post should highlight all the biggest brands names (if not the exact delegates name and job title, just the company name should do), which helps sew the seeds of social proof and will no doubt tip any waverers over the edge. If you’re new to Eventbrite, now would be a good time to check out these help centre articles: While it can be hard to pick up national press, it’s still worthwhile issuing a press release and sending it out through as many free distribution channels as possible. Post-event communication: The most neglected part of any event December 20, 2013 In my last article, Pre-event communication: Don’t let your event start at the door , I talked about how pre-event communication plants the seeds of important messaging and puts attendees in the right frame of mind even before they arrive at your event. Here they are (with detailed explanations below): One of the most common mistakes people make in marketing their event happens before they’ve even started! As mentioned above, once you’ve gone past the initial launch excitement for your event, you’ll need to engineer more reasons to encourage people to register (and register now rather than later). 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